Well, almost.
You see, when I left in 2003 I thought it would be wrong for me to tell law firm owners how to grow their firm when I had not yet run my own business.
Therefore, I purchased a franchise selling promotional merchandise; you know the type; selling umbrellas, pens and anything else printable with the company brand on it.
I started the business territory from scratch, so I had absolutely no client base.
I undertook exhibiting, networking and cold calling in a frenzy.
It felt strange having gone from being a solicitor one day to making 70 cold calls the next.
If I am honest, it was hideous.
The cold calling days used to fill me with dread, but I needed to sell, so at the time I was told it was the ONLY way to do it, so I had to do it.
I was reasonable at it, too.
70 calls produced 10 interested companies which would lead to three meetings and at least one sale.
It was predictable, yet at the same time for me, soul destroying.
However, I knew that there had to be an easier way and I was determined to find it, just not in the promotional merchandise industry as I had soon realised that it was not for me long term, and there was simply not enough profit in it.
After a year I knew that I had enough business wherewithal to launch my consultancy business, so I did.
By this time I had tried and tested every marketing method available and I realised that there were really only two types of marketing:
- The incredibly hard, time consuming, costly and painful types of marketing like cold calling, networking or social media marketing; or
- The easy, let them come to you when they need you types of marketing.
I set about growing my consultancy business only by using the second form of marketing.
I started applying the same principles to my clients' businesses too and guess what; they grew incredibly well too.
More importantly, they attracted the right sort of clients who were prepared to pay the right prices (not the tyre kickers).
Maybe I was onto something, I thought?
But if I was, why were so many other people selling the message that to really attract clients consistently to create the law firm of your dreams the only way to do this was:
- To master the art of networking and then spend all day every day doing this? Or
- To immerse yourself in social media, posting every minute of every day until finally one client said they might be vaguely interested in working with you? Or
- To buy a huge list of data and then email it relentlessly until it produced some half-interested clients. Or
- To spend ANOTHER £10,000 on ANOTHER website that this time would absolutely, definitely be brilliant...
Solicitors would arrange a call with me to see 'what they were doing wrong'.
They would explain that they had just spent £15,000 on a website but the telephone wasn't ringing, or that they had spent £1,000 a month on Google Ads for six months and it hadn't made any difference.
I was able to ask one or two questions and immediately understand why what they were doing wasn't working, and explain how they could quickly fix this.
Through the writing of my book, The Law Firm Growth Formula, and working with hundreds of solicitors every year, I developed a tried and tested system that shows any solicitor how to easily and consistently attract their ideal clients.
I have condensed all of this easy to understand, easy to implement training into an online training academy for solicitors, this academy being called Marketing4Solicitors.
For only £65 plus VAT per month, you can instantly access my process to growing any legal service business.
Within hours or days of joining, you will soon be able to:
- Quickly make the key changes to your website which will lead to more clients contacting you about your services than ever before.
- Understand how to improve your Google My Business listing and collect more reviews more consistently than ever before, obviating any need to spend £100's on any other review collection websites (which I show you you do not need as soon as you join).
- How to ensure that your website is set up to please the major search engines so that more people can find you and contact you about the services that you offer
- Access my one page marketing plan which shows you precisely what to do and when to do it to ensure that your law firm grows consistently with only the Easy Life Client Attraction marketing methods mentioned above.
Robert Blanchard, Blanchards Law
It's worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.
I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever."
Tim Bishop, Bonallack & Bishop Solicitors
George Salter | Solicitor
"I think Nick's service and focus on the solicitor market is excellent. he clearly "gets it" as regards promotion of legal practice in the current age."
David Gordon, DG Law
It is a very reasonable cost for what is offered and provided, plus the help has been very much tailored towards the set up that I have here, ie one man and his old english sheepdog.
The three biggest benefits are that:
The real impression that someone was on board to provide me with a much needed 'outside looking in' perspective on what I was doing and how to change that for the better
the precedents, which I can adapt if needed
the knowledge of how to maximise internet potential eg writing articles, add pages of information.
I would tell any solicitor considering joining to join without hesitation! I fully expect to make a return on investment although I have no idea as to how much at this time."
David Madams Solicitors
"The information/advice I have received through Marketing4solicitors has given me new drive – its like Viagra for Solicitors!"
Ian Hass, Ellis Hass Ltd
Once you know this, I then show you the three or four methods of marketing which will work best for your legal services, then provide you with detailed training which will allow you to get them up and running for you in the fastest period of time possible with a complete 'Step by Step' plan to follow.
You will be left in no doubt about what you need to do to grow your law firm, how you need to do it and even how to outsource most of the work so that you can focus on your new clients or the running of your law firm.
So, what else do you receive when you join Marketing4Solicitors?
- Make your website turn visitors into prospects or clients (whether you hunt down 'prospects' or 'clients' is determined by your Marketing DNA);
- Copy the same process I used to grow website traffic from 900 visitors each month to over 8,000 visitors with my Content Marketing System.
- How to master email marketing the EASY way so that you consistently receive enquiries for your services. Some of my clients have sent one of my emails and received 5 new clients on the same day. Others send a regular weekly email and it consistently delivers new clients to them;
- Use LinkedIn to get your perfect prospects coming to you;
- Use Google's latest powerful marketing tool to ensure that your business is ahead of your competition and will be very difficult to catch.
- Use Google Ads by outsourcing it but then showing you how to ensure that your agency is doing what they need to do to make it work. I manage a spend of over £1,000,000 every year for many businesses on Google Ads and I will share my insider secrets to ensure that your Google Ads works seamlessly.
You came very highly recommended by, a friend of mine, Tim Bishop who to put it bluntly does not suffer fools and he speaks very highly of you. It was as a result of that that I contacted you and I have been similarly impressed by firstly the wealth of information which is on your Marketing4Solicitors website and the numerous downloads which will provide me with invaluable tools to market my practice.
Your one hour telephone consultancy was very informative. In a space of an hour you gave us a very good grasp on search engine optimisation and removed a lot of mystique around the same. We now feel confident that we can implement a lot of the strategies ourselves as a result of your advice. I would not hesitate in recommending you to other solicitors although unfortunately it will not be to my competitors."
Denis Stevenson – Rowlinsons Solicitors
As well as knowing what works, he will also make sure you don't waste valuable time on initiatives that aren't destined to chime.
Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.
Can't recommend enough!"
Chris Carter
Solicitor
- My Value Based Pricing System. When my clients finally master this, charging the right price for their services becomes incredibly easy. Many of my clients now charge three times what they used to charge having mastered this process.
- My Staff Retention Bonus System. I developed this scheme so that my clients could hold onto their best fee earners without giving away equity. It works a treat. I have not seen anything else like it out there.
- My Client Conversion System. How to set up your perfect client conversion system so that as many enquiries as possible turn into new clients. Your system is determined by your Marketing DNA which I referred to above. Once you know your DNA, you can then implement the right system which can transform your conversion process. When coupled with my Value Based Pricing System you can dramatically increase both the number of clients that you take on each month and the price that you are charging for your services.
- My Daily Achievement Plan. This will help you to ensure you make the most of the opportunities to grow your business every single day.
This is why, when you join, you will also receive any enquiries for the services that you provide from my lead generation website for solicitors, Solicitors Near Me UK.
As soon as you join, my PA will be in touch to obtain a list of your services and will add you to the rota.
I have added this service recently to make the decision to join as easy and as risk free as it possibly can be for you.
| How Do I Cancel If I Find It Is Not For Me? |
| Is Marketing4Solicitors just for 'High Street' Legal Services? |
| Is It Just For Law Firm Owners? |
| How Long Before I Can Access All Of The Resources? |
| What Is The Format Of The Training? |
Therefore, there are a variety of training methods, including video training, PDF checklists, and instantly accessible tools (such as my KPI tracking spreadsheet or my Lead Tracking Spreadsheet), along with written tutorials.
| £65 Per Month Seems Too Cheap? |
NO MINIMUM TERM
In my opinion, the consultancy offered by Nick Jervis will drive real value to your business."
Imran Ali, Ashmans Solicitors
Chris Thomas Wills, Trusts & Powers Of Attorney
Taras Demchuk, Wellingtons Solicitors
The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could've hoped for.
Nick even took the time to give me some insights on client conversion particular to our area of practice.
Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn't contact Samson Consulting sooner."
Tim Weir, Weir Law Solicitors
Vinay Tannar, Garner Hancock Solicitors
Michael Birch, Birch & Co Solicitors
I would gladly recommend Marketing4Solicitors to any solicitor looking to grow their law firm."
Michael Anvoner